Marketing is evolving fast in 2025 — are you keeping up?
To help you stay ahead and grow your business in the year ahead, we’ve put together 150 powerful marketing stats that reflect the latest trends across the digital landscape. Whether you’re diving into SEO, content creation, or lead generation, this list has what you need.
We’ve organized the stats into easy-to-navigate categories:
Content Marketing Statistics
Email Marketing Statistics
Video Marketing Statistics
Lead Generation Statistics
Miscellaneous Marketing Insights
Scroll through the complete list or jump straight to the section that matters most to you.
1. SEO Statistics
Climbing to the top of organic search results takes time, but it’s worth the effort. A strong SEO strategy helps your content rank higher on Google, driving long-term, high-quality traffic without ongoing ad spend.
Here are 10 SEO stats to know in 2025:
- 53% of all website traffic comes from organic search.
- The top 3 Google search results get 68.7% of all clicks.
- Only 0.63% of users click on the second page of Google.
- Pages with video content are 53 times more likely to rank on the first page.
- 57% of marketers say on-page SEO delivers the highest ROI.
- The average CTR for position #1 on Google is 27.6%.
- Updating existing content increases traffic by up to 106%.
- Long-form content (2,000+ words) gets more backlinks and shares.
- 28% of searches with local intent result in a purchase.
- 46% of all Google searches are seeking local information.
2. PPC & Advertising Stats
If you’re looking for faster results, PPC advertising is the way to go. Paid ads let you appear at the top of search results and across relevant websites almost instantly—great for boosting visibility and driving targeted traffic.
Here are 10 SEO stats to know in 2025:
- Businesses earn $2 for every $1 spent on Google Ads.
- Paid search ads can boost brand awareness by 80%.
- 70% of paid search impressions come from mobile devices.
- The average CPC in Google Ads is $2.69.
- 65% of people click on PPC ads when shopping online.
- 52% of marketers increase PPC budgets annually.
- Display ads have an average CTR of 0.46%.
- Programmatic ad spend will hit $150B by end of 2025.
- Retargeted users are 70% more likely to convert.
- Native ads generate 53% more views than banner ads.
3. Social Media Marketing Stats
Social media continues to be a powerful marketing tool. From paid ads to organic content, it’s where brands build communities, share stories, and convert followers into customers in real time.
Here are 10 social Media Marketing stats to know in 2025:
- 91% of companies use social media for marketing.
- Social ad spend will hit $276.7 billion in 2025.
- 83% of that spend will be mobile-based.
- Instagram leads in engagement for B2C brands.
- 50% of consumers use social media to research products.
- TikTok ad engagement is 2x higher than other platforms.
- LinkedIn drives 80% of B2B leads from social media.
- 45% of Gen Z prefer brands that use memes.
- Social video is shared 1200% more than text and image posts combined.
- Twitter (X) users spend 26% more time engaging with brand content than average users.
4. Content Marketing Stats
First impressions matter—especially online. Good web design isn’t just about looks; it’s about performance, speed, and user experience, all of which directly impact engagement and conversions.
Here are 10 Content Marketing stats to know in 2025:
- 82% of marketers invest in content marketing.
- Blogs generate 67% more leads than those who don’t blog.
- 46% plan to increase content budgets in 2025.
- 61% say updating existing content is their best tactic.
- Video is the #1 content format for engagement.
- Listicles and how-tos are top-performing blog formats.
- B2B buyers consume 3–5 pieces of content before contacting sales.
- 71% of marketers say content marketing has become more important.
- Personalized content delivers 6x higher engagement.
- 77% of marketers use AI to assist with content creation.
5. Email Marketing Stats
Content is still king in 2025. Whether you’re publishing blog posts, videos, or guides, high-value content attracts visitors, builds trust, and supports every stage of the marketing funnel.
Here are 10 Email Marketing stats to know in 2025:
Email delivers a $36 ROI for every $1 spent.
78% of marketers say email is vital to business success.
46% of all email opens happen on mobile.
Personalized emails improve CTR by 14%.
Email segmentation increases revenue by 760%.
Automated emails get 119% higher click rates.
Tuesday mornings yield the highest open rates.
Abandoned cart emails recover 10%–15% of lost sales.
Interactive emails boost engagement by 300%.
99% of consumers check their email daily.
6. E-commerce & Conversion Stats
Email remains one of the most effective ways to reach customers directly. With the right strategy, you can turn opens and clicks into conversions and keep your brand top-of-mind.
Here are 10 E-commerce Marketing stats to know in 2025:
69% of carts are abandoned on average.
Mobile accounts for 73% of all e-commerce sales.
Adding reviews can lift conversion rates by 270%.
Fast-loading pages see 2x better conversion rates.
The average conversion rate across industries is 2.35%.
A 1-second delay in page load reduces conversions by 7%.
Free shipping influences 93% of online buyers.
Personalized product recommendations increase sales by 26%.
Video on product pages increases conversions by 80%.
Chat support increases conversions by up to 20%.
7. Consumer Behavior & Trends
Understanding how people think, shop, and choose brands is more important than ever. These stats reveal what today’s consumers care about—from personalization and values to how they interact with brands online.
Here are 10 Consumer Behavior & Trend stats know in 2025:
81% of consumers research online before buying.
63% prefer brands that offer personalized experiences.
Gen Z spends 3.4 hours daily on social platforms.
79% of shoppers value sustainability in brand choices.
90% of people trust peer recommendations over ads.
42% have made purchases directly through social apps.
74% are more loyal to brands that respond on social media.
59% of consumers prefer brands that use inclusive marketing.
65% are more likely to buy from a brand that aligns with their values.
50% of mobile users are more likely to use a brand’s app if it’s fast and intuitive.
8. Emerging Tech & AI Stats
Marketing is no longer just creative—it’s powered by data and smart tools. AI, automation, and new tech like AR and voice search are reshaping how businesses connect with their audience.
Here are 10 Emerging Tech & AI Stats to know in 2025:
61% of marketers use AI tools daily.
AI-generated content is used by 44% of teams.
Chatbots now handle 85% of customer service interactions.
AR experiences increase dwell time by 2x.
33% of marketers say AI improves campaign performance.
Voice search makes up 20% of mobile queries.
58% of marketers use predictive analytics.
Smart personalization tools lift revenue by 10%.
29% of marketers are using VR in campaigns.
47% of businesses use AI to optimize pricing.
9. Video & Visual Marketing
Video marketing dominates attention spans. From product explainers to short-form clips, video helps brands stand out, simplify messages, and drive more engagement than static content.
Here are 10 Video & Visual Marketing stats to know in 2025:
91% of businesses use video in marketing.
Video content gets 12x more shares than text and images combined.
Landing pages with video convert 80% better.
70% of marketers say video boosts brand awareness.
Viewers retain 95% of a message from video vs. 10% from text.
Explainer videos increase product understanding by 74%.
YouTube is the second-most visited site globally.
64% of users are more likely to buy after watching a video.
Stories-style content performs better than static posts.
Short-form video is the #1 format for ROI.
10. General Marketing Trends for 2025
2025 is all about being adaptive. From budget shifts to rising customer expectations, these trends highlight where the marketing world is headed and how top brands are staying ahead.
Here are 10 General Marketing Trends stats to know in 2025:
70% of marketers say marketing is more data-driven than ever.
87% of high-performing marketers prioritize customer experience.
76% of CMOs plan to increase digital spend in 2025.
68% of marketers expect to spend more on personalization.
Cross-channel campaigns see 300% higher engagement.
62% of marketers use first-party data as a key strategy.
85% of consumers expect consistent experiences across channels.
57% of budgets now go to digital channels.
Trust and transparency are top values for 82% of buyers.
65% of marketers say adaptability is their top skill for 2025.
Conclusion
These 100 stats paint a clear picture of what’s working in 2025. Use them to sharpen your strategy, align with where the market is heading, and stay one step ahead of your competitors.
FAQs
Marketing stats help businesses understand current trends, customer behavior, and which strategies are delivering results. In 2025, staying data-driven is essential for staying competitive.
It depends on your audience, but data shows that video content, email marketing, and social ads are delivering strong ROI across most industries.
Ideally, you should review your strategy quarterly and adjust based on performance metrics and new industry trends.
Yes. Over 60% of marketers now use AI for content, personalization, and analytics — and most report improved efficiency and ROI.
The average across industries is about 2.35%, but top-performing sites see 5% or more. Improving UX, speed, and personalization helps boost conversions.
Start by identifying gaps in your current approach. Then use these stats to guide changes — whether it’s investing in video, optimizing for mobile, or using AI tools.
